LANDLORD PROSPECTING

Turn rental properties into landlord relationships your team can work.

Start with a relevant rental property in the postcodes available to your branch. Investigate ownership where needed, review and confirm the landlord link, understand connected property context and move a live opportunity into controlled outreach or Pipeline.

ProspectOS Landlords showing landlord records, linked properties and ownership review for letting agents
Landlord prospecting

The rental property is visible. The landlord relationship often is not.

Letting agents can see property activity without having the ownership evidence, connected property context or worked relationship needed to plan relevant landlord prospecting.

Ownership context may be missing

A rental property may be visible while the available ownership and correspondence information still needs investigation.

A wider relationship can be overlooked

One confirmed landlord relationship may connect to more than one property, but those links need supporting evidence and deliberate confirmation.

Timing needs evidence

Property and tenancy context can help prioritise investigation, but it should not be treated as a confirmed renewal date or guarantee of market activity.

Landlord prospecting workflow

From rental property to a relationship your team can work

Bring property context, ownership evidence, linked records and the next controlled action into one connected landlord prospecting workflow.

1

Start with the rental property

Review relevant lettings and off market property context across the postcodes available to the active branch.

2

Investigate ownership where needed

Check existing landlord links or use Land Registry credits when additional ownership evidence is required.

3

Confirm the landlord relationship

Review the available candidate evidence, then confirm, link to an existing landlord or reject the possible match.

4

Choose the next controlled action

Use an appropriate outreach path or deliberately add a commercially active landlord opportunity to Pipeline.

Keep the property, ownership and landlord source context connected as the relationship moves forward. Explore Map and property intelligence and Explore the Prospecting Pipeline.

Opportunity types

Use landlord lifecycle context as a prompt to investigate

ProspectOS can surface relevant landlord follow up opportunities at supported points in the landlord lifecycle. These prompts help the team decide where to investigate. They do not confirm a tenancy renewal date or guarantee that a property will return to market.

Review properties recorded as recently let where a future landlord follow up plan may be useful.

Lifecycle and timing information is a prompt for human investigation. It is not a confirmed renewal date, notice date or guarantee of future market activity.

Opportunities3 active
12 Market Street, SW11
Recently let contextAssigned
41 Queen Road, SW11
Ownership reviewUnknown
8 Park Avenue, SW11
Portfolio contextSuggested match
Portfolio review

One confirmed landlord relationship may reveal more than one property

Review confirmed linked properties and supporting ownership evidence to understand the possible wider relationship behind one rental address.

Confirmed linked properties

Bring together properties that have a supported and confirmed relationship with the landlord record.

Confirmed linked properties
Landlord
Example Landlord
Linked properties
5
In territory
3
Land Registry confirmed:2
Last contacted:18 days ago
Recommended:Portfolio intro letter

Review the possible match

Compare the available ownership and property evidence before confirming the relationship, linking it to an existing landlord or rejecting it.

Review the possible match
Property
18 Example Road, SW11
Suggested match
Example Holdings
Medium confidence
Landlord book

Keep landlord and linked property context together

Use a branch scoped landlord book to review available identity information, correspondence details, confirmed property links, saved priorities and recorded activity.

Landlord records

Create or open a landlord record when the relationship is known or supported by available ownership evidence.

Linked properties

Review confirmed linked properties and return to the relevant property context when needed.

Saved priorities

Save priority records and add notes so the team can return to the relationship with useful context.

Correspondence check

Check that a usable correspondence address is available before preparing landlord outreach.

Pipeline action

Add a commercially active landlord opportunity to Pipeline as a deliberate action.

Example Landlord
42 Churchill Avenue, SW11 • 3 properties
5 days ago
Portfolio Holdings
88 Market Street, SW11 • 5 properties
12 days ago
Central Properties Ltd
15 Park Lane, SW11 • 2 properties
3 days ago
Landlord profile
Landlord
Example Landlord
Address
42 Churchill Avenue, SW11
Properties
3
Note

Landlord follow up requested after the current tenancy.

Land Registry investigation

Investigate ownership without turning Land Registry into a bulk purchase

Use separate Land Registry credits when additional ownership evidence is needed. Keep the purchase, property context and available match status recorded for review.

Check existing records

Check whether an ownership record or landlord link is already available before purchasing further data.

Purchase when needed

Purchase Land Registry information when the branch chooses to investigate ownership for a relevant property.

Review and decide

Review the candidate evidence, then confirm the relationship, link it to an existing landlord or reject the possible match.

Recorded for audit

Keep the recorded purchase and property context available for audit and cost review.

Land Registry information supports ownership investigation. It does not guarantee a complete ownership picture, a usable correspondence address or contact eligibility.

Land Registry Purchases
Prior check activeReview required: 1
PropertyPurchasedStatusMatched landlordNext action
12 Market Street, SW115 Mar 2025Auto matchedExample Landlord
41 Queen Road, SW112 Mar 2025Needs reviewSuggested
8 Park Avenue, SW1128 Feb 2025UnmatchedNone
Duplicate purchases checked
Unclear matches held for review
Available for landlord workflows
Activity tracking

Move a live landlord opportunity into a worked follow up

Keep the landlord and linked property context available, then use Pipeline when the relationship becomes commercially active. Assign ownership and record calls, tasks, notes, valuations and outcomes within the prospecting workflow.

Log call outcomes
Add notes
Record interest level
Track last response
View mail history
Plan follow ups

A landlord record does not enter Pipeline automatically. The team decides when the relationship has become a live opportunity.

Activity timeline
Example Landlord
Letter sent
5 Mar 2025
Response received
6 Mar 2025
Call logged
7 Mar 2025
"Landlord asked for fees and wants a call before renewal."
Note added
7 Mar 2025
Log response
Landlord automations

Repeat landlord prospecting rules with review and budget controls

Landlord Automations are a dedicated capability. Where enabled, teams can use supported landlord and lettings criteria with review options, activity limits and available Land Registry budget controls. Explore controlled prospecting automations.

Use supported ownership, portfolio or landlord lifecycle criteria where available, with the relevant review and activity controls.

Portfolio landlords
Suggested ownership matches
Landlord lifecycle context

Keep review settings, monthly activity limits and available Land Registry budgets visible for each configured landlord automation.

Active automations
Landlord Opportunities, SW11
Review RequiredActive
Send limit
24 of 100
Land Registry
6 of 20 used
Queued
9
Portfolio landlord introduction
AutomaticActive
Send limit
12 of 50
Land Registry
Manual only
Queued
0
Operating system

Keep landlord source context connected as the opportunity progresses

ProspectOS connects rental property context, ownership investigation, the confirmed landlord relationship and the next controlled action without treating every record as a converted opportunity.

Start with relevant property context

Review a rental property within the active branch and the postcodes available to it.

Investigate ownership where needed

Use existing landlord links or recorded Land Registry evidence when additional ownership context is required.

Confirm the relationship

Review the available evidence before creating or confirming the property to landlord link.

Choose outreach or Pipeline

Prepare an eligible landlord send or deliberately add a commercially active opportunity to Pipeline.

Review recorded outcomes

Recorded activity and linked outcomes can contribute to reporting when the property, landlord and source chain is complete.

LANDLORD PROSPECTING

See the landlord opportunity behind your own patch

Book a Landlords walkthrough to see how one rental property can move through ownership investigation, relationship review and the decision to start outreach or add a live opportunity to Pipeline.

30 minute walkthrough
Guided session
One sample record
Your patch
Sales, lettings or both
Your focus

We will show one property, one ownership or matching path, the resulting landlord context and one controlled next action using safe example data.

Book my Patch Walkthrough
Step 1 of 2Secure