Studio

Create branded direct mail for every prospecting workflow.

Build and manage A4 letters, A5 postcards, Sold Near You templates and valuation packs inside ProspectOS. Apply branch branding, separate letter design from written copy, preview supported merge data and reuse approved assets across your prospecting activity.

Create A4 letters, A5 postcards and valuation packs
Use ProspectOS layouts or upload approved artwork
Control which branches can use each template

Studio is the branded output layer within ProspectOS. Templates can support Map sends, controlled automations, landlord outreach and Pipeline follow up, with recorded activity contributing to supported reporting.

Illustrative Studio example | Template library
A4 Letters
A5 Postcards
Automation Templates
Valuation Packs
+ New template
Upload artwork
3 templates
Price Reduction | A4Active
Used in 14 sends · Last edited 2 days ago
All branchesAutomationsManual
Sold Near You | A5Automation
Linked to 2 automations · Used in 38 sends
SW11SW12Trigger: Sold SSTC
Valuation Pack | CoverDraft
Not yet used · Edited today
Manual onlyv2
Brand
Version history →
THE CAMPAIGN ASSET GAP

Campaign assets should support the workflow, not sit outside it.

Estate and letting agents need more than a design file. They need reusable branded assets that can be reviewed, shared with the right branches and selected when a relevant property or landlord opportunity is ready for action.

01

Generic output weakens recognition

Campaign material should reflect the agency and branch that the homeowner already knows locally.

02

Design and copy become difficult to manage

When layout and wording cannot be managed separately, changing the message can mean rebuilding the whole asset.

03

Branch control gets lost

Teams need a clear way to decide which branches can access and reuse each approved template.

04

Valuation material sits in another process

Preparing valuation documents elsewhere can separate the appointment material from the property and prospecting context.

A4 LETTERS

Separate letter design from campaign copy.

Studio manages the visual design and written message as separate parts of an A4 letter. The design controls the letterhead, colours, logo, signature and structure. Written templates provide the campaign copy that sits within the selected design.

Keep letterhead, colours, logo and signature consistent
Pair one design with different approved written templates
Use supported merge tags for property, branch and contact context
Preview the combined letter before publishing
Create a new version when the template changes
Illustrative Studio example | A4 letter builder
Letter Design
LetterheadActive
Brand colours
Logo
Signature
QR code
Border design
Written Template
IntroActive
Body copy
Sign off
Merge tags
Valuation CTAActive
A design and written template create the A4 letter.
Price Reduction | A4
Ready to publish · 14 sends so far
A5 POSTCARDS

Create branded postcards in one editor.

Studio keeps the front artwork and back message within the same A5 template. Start with a ProspectOS layout or upload supported artwork, then review both sides before publishing the template.

Manage front artwork and the back message together
Upload approved artwork when your design already exists
Adjust supported imagery, wording and branch details
Add the relevant message and call to action
Preview both sides before publishing
Illustrative Studio example | A5 postcard editor
Hartley & Co
SW11 · SW4 · SW8
Price reduced
We have buyers ready
for your street.
TEMPLATE FLEXIBILITY

Start with a layout or bring approved artwork.

Use a ready made ProspectOS layout, adapt it for the relevant branch or upload supported artwork supplied by your agency or designer. Studio keeps each approved asset available within the prospecting workflow where its format and access settings allow.

01

Choose a ProspectOS layout

Select an available layout for an A4 letter, A5 postcard or supported automation template.

Price Reduction
A4
Withdrawn Listing
A4
Just Sold
A5
02

Apply branch branding

Configure the relevant colours, logo, contact details, imagery and wording for the branch.

Brand colours
+
Logohartley_logo.png
Branch nameHartley & Co SW11
Phone020 7946 0012
03

Upload approved artwork

Bring supported A4 or A5 artwork into Studio when your agency already has an approved design.

Drop your PDF or PNG artworkA4 · A5 supported
PDF
summer_campaign_front.pdf
A5 · 842 × 595px · Ready
Give teams a controlled route to reusable campaign assets without rebuilding each send.
SOLD NEAR YOU AUTOMATION TEMPLATES

Prepare reusable templates for Sold Near You activity.

Create a dedicated Sold Near You template with the design and message your branch wants to use. Where supported by the configured automation workflow, available property details and imagery can populate the selected template at send time.

1
Choose an eligible Sold Near You template
2
Set the approved design and message
3
Preview the template with sample property data
4
Select the template within the automation
5
Review eligible activity under the configured controls

Property content depends on supported listing data and the configured automation. Preview the template before use.

Illustrative Studio example | Sold Near You template
Automation ready
Front · A5
SAMPLE DATA
Hartley & Co
Sold nearby
{{ sold_property_address }}
We just sold a home
near yours.
Back · Message
We recently sold {{ sold_address }} and we have buyers actively looking in your postcode…
{{ sold_address }}{{ postcode }}
Address area
QR CTA
VALUATION PACKS

Build a branded pack for the valuation appointment.

Select a property and assemble a pack using available property context, comparable evidence, pricing strategy, marketing information and branch branding. Preview the document, then generate a PDF when it is ready for the appointment.

1
Select the relevant property
2
Add supported content modules and available property context
3
Review comparable, market and pricing inputs
4
Apply branding and check the page structure
5
Preview the document and generate the PDF
Illustrative Studio example | Valuation pack
Hartley & CoValuation Pack
42 Elmwood Avenue
SW11 4RQ · Prepared 2 June 2026
Suggested Valuation Range
£625,000
Guide price
£640,000
Asking price
Comparables
£618k28d
18 Elmwood Ave
£632k14d
6 Birch Rd
£609k41d
31 Oak Lane
Marketing Plan
Professional photos
Portal listing
Social campaign
Direct mail round
Open day
JH
James Hartley
Branch Manager · SW11
Built to support the valuer's conversation using the evidence and assumptions included in the pack.
BRAND AND ACCESS CONTROL

Keep approved campaign assets consistent across branches.

Studio helps agencies manage reusable assets while controlling where each template is available. Teams can configure branding, branch visibility, template status and default selections within the supported Studio workflow.

Brand colours

Apply the relevant agency or branch colour palette.

+

Logo and contact details

Use the appropriate logo, telephone number and office information.

Logohartley_logo.svg
Phone020 7946 0012
BranchSW11

Fonts and layout

Maintain a consistent visual structure across supported campaign assets.

Heading | Space Grotesk
Body | Inter Regular

Branch visibility

Make a template available to all branches, one branch or selected branches.

All branchesSW11SW6

Template status

Manage draft, active and archived templates clearly.

Active
Draft
Archived

Default templates

Choose which eligible template should appear first in supported send flows.

Price Reduction A4Default
Sold Near You A5
PREVIEW AND VERSION HISTORY

Preview each asset and preserve its version history.

Preview templates with sample data before publishing. Studio records template versions so teams can review changes over time and preserve the version associated with supported send history.

1
Preview letters, postcards and packs before publishing
2
Check supported merge tags using sample data
3
Review current and previous template versions
4
See the recorded author, date and change summary
5
Confirm which version is currently active
Illustrative Studio example | Version history
Preview · Current
Property image
{{ sold_address }}{{ postcode }}
Showing with sample data
Version history
STUDIO

See how Studio supports one branded prospecting campaign.

Book a 30 minute walkthrough to see how your branch could create, review and reuse Studio assets across supported ProspectOS workflows.

30 minute walkthrough
Guided session
One sample record
Your patch
Sales, lettings or both
Your focus

Bring one priority postcode and one campaign objective.

Book my Patch Walkthrough
Step 1 of 2Secure