Use clear guidance and planning routes to understand postcode opportunity, controlled prospecting activity, landlord workflows and recorded campaign performance.
When you are ready to put the ideas into practice, explore the connected ProspectOS platform or review controlled prospecting automations.
Explore the property, audience, workflow and measurement decisions that sit behind more structured sales and lettings prospecting.
Learn what a withdrawn listing may indicate, which context to review and how to choose an appropriate estate agency follow up.
Use rental property, ownership evidence and relationship context to investigate landlord opportunities without overstating uncertain matches.
Define campaign cost, attributed fee revenue, return multiple, net ROI and break even for estate agency prospecting activity.
Define estate agency market share by geography, period, market type and event before comparing branch and competitor position.
Bring one branch, one postcode district and one growth objective. We will show the relevant ProspectOS workflow using your agency context.
Connect landlord investigation, relevant outreach, Pipeline follow up and recorded outcomes in a repeatable lettings growth workflow.
Understand when estate agency direct mail is useful and how audience, message, timing, repetition, controls and measurement affect it.
Choose priority postcode districts, compare local opportunity, plan manageable activity and review branch performance over time.
Understand the prospecting gap before an enquiry exists and how a connected workflow can complement an estate agency CRM.
Write clearer canvassing and touting letters for UK estate and letting agents. Distinguish the two approaches, use careful wording and review TPO and ICO guidance before you send.
Track estate agent letter responses without treating a QR scan as an enquiry. Separate engagement, prospects, booked valuations and instructions, then review what the campaign contributed.
A ProspectOS guide to evaluating estate agent prospecting software. Use practical criteria for data, controls, response tracking and reporting, then see how ProspectOS approaches each point.
See how property intelligence, controlled campaigns, landlord investigation, follow up and performance reporting fit together inside ProspectOS.
Learn how to define a patch, investigate property and landlord signals, choose relevant activity and connect prospecting with follow up.
Learn how to compare postcode districts, choose a focused branch patch, plan relevant activity and review performance before expanding.
Learn how to investigate rental property and possible ownership context, choose appropriate outreach and manage landlord follow up.
Define local market share clearly, compare branch and competitor activity, choose focused action and review contribution over time.
Plan more relevant estate agency direct mail through better audiences, messages, frequency, campaign controls and contribution reporting.
Start with one branch, one postcode district and one commercial objective. These routes help you explore the relevant ProspectOS workflow or request a more focused next step. To review recorded campaign performance inside the platform, see ProspectOS Insights.
Bring one priority postcode district and review the property, competitor and prospecting context available for that area.
See how ProspectOS can model campaign volume, cost assumptions and potential return before activity is created.
Answer a few questions about your agency, postcode focus and prospecting objective to shape a relevant next step.
Use clear definitions for the property, campaign and performance language used throughout ProspectOS.
A signed agreement with a vendor or landlord for your agency to market or manage their property. Winning an instruction means the owner has chosen your agency over other agents.
A formal or informal assessment of a property's market value. Agents use valuations as a step toward discussing an instruction with a vendor or landlord.
A property removed from the market without selling. Often indicates vendor dissatisfaction with their current agent or the market.
Physical letters or postcards sent to targeted addresses or postcodes. Useful when the audience, message and timing are chosen for a reason the recipient can recognise.
A geographic area identified by the first half of a UK postcode (e.g. SW1A, NG2). The primary unit of territory for most agency prospecting.
Identifying and developing relationships with landlords who may need letting or management services, using rental, ownership and relationship context to decide whether follow up is appropriate.
A structured view of all active prospecting opportunities and where they are in the journey from lead to instruction.
Connecting a prospecting campaign to later enquiries, valuations or instructions using a chosen model. Attribution indicates contribution. It does not prove the campaign acted alone.
Bring one branch, one priority postcode and one growth objective. We will show the relevant ProspectOS workflow and explain what your team could review next.
Connect property intelligence, controlled campaigns, Pipeline follow up and performance reporting around your chosen patch.
Add your details, then choose a time.
Step 1 of 2