Product overview

One prospecting system. Every step connected.

ProspectOS connects postcode-scoped property intelligence, vendor and landlord research, campaign creation, automation, follow-up and performance reporting, helping your team move from property signal to next action without rebuilding the work across separate tools.

Campaign Centre
7 modules active
1
Property signal
Price reduction · SW11
2
Campaign triggered
A4 letter + postcard
3
Pipeline follow up
Task created
4
ROI tracked
Fee opportunity logged
System overview

One connected system. Clear roles for every product layer.

ProspectOS brings together work that estate and letting agents often manage across property-data tools, spreadsheets, print platforms, reminders, CRMs and reports.

Core product

Six connected modules

Map, Automations, Landlords, Pipeline, Studio and Insights connect property opportunity, controlled action, follow-up and recorded outcomes.

Property signal
Price reduction detected
Campaign queued
A4 letter + postcard
Landlord targeted
Portfolio match found
Follow-up set
Pipeline task created
Mail approved
Ready to send
ROI logged
Fee opportunity tracked
Optional and developing products

WhatsApp Assistant · ProspectOS Go

WhatsApp and mobile capabilities have separate availability and may depend on release status, plan or add-on entitlement.

WhatsApp AI
3 price reductions in SW11 this week.
Open shortlist
6 contacts shortlisted · SW11
Mobile App
View signals · patch
Review follow-up pipeline
Approve campaigns
Platform layer

Accounts, controls and resources

Postcodes, branches, users, permissions, wallets, safety controls and learning resources support the core prospecting workflow.

ResourcesPlaybooks and guides
ShopMore postcodes
Add onsExtra branches
TemplatesLetter library
Account controlsTeam permissions
User settingsPersonal dashboard
Workflow

From property signal to recorded outcome, in one workflow.

Identify the opportunity, choose the next action, run or review the campaign, organise follow-up and learn from recorded outcomes.

Illustrative example
Signal detected
Campaign launched
Journey automated
Follow up created
Recorded outcome
Active campaign
Price reduction · SW11
A4 letter queued
Follow up postcard scheduled
Pipeline task created
Outcome tracking active
01
Explore the opportunity
Review supported property and market activity across the postcodes available to your branch.
02
Choose the action
Use property context, filters and supported signals to decide what deserves attention.
03
Run or review the campaign
Create relevant A4 or A5 campaign activity manually or through controlled automation.
04
Work the next action
Give replies and selected opportunities an owner, stage, follow-up and valuation pathway.
05
Evaluate performance
Compare recorded activity, cost, engagement, valuations and outcomes.
Two ways to work

Use it hands on. Or let the system keep campaigns moving.

ProspectOS supports agents who want direct control and teams that want repeatable campaign rules, with review, territory and spend controls around both ways of working.

Hands on control

Filter the patch, select relevant properties, choose an approved letter or postcard, review the campaign and keep the activity, follow-up and recorded outcomes connected.

Best for
  • One off campaigns
  • Valuer led targeting
  • Manual review
  • Local market pushes
  • High value opportunities
Map view
SW3
SW4
SW5
SW6
SW7
SW8
Automation rule
TriggerPrice reduction
TemplateSW11 letter
Wait7 days
Follow-upPostcard
ReviewEnabled

Automated campaign journeys

Create rules around supported signals and let ProspectOS evaluate selected postcodes, prepare campaign activity and schedule follow-up automatically or through review-required mode.

Best for
  • Price reductions
  • Withdrawn listings
  • Back to market properties
  • Sold nearby campaigns
  • Landlord opportunities
  • Portfolio nurturing
  • Supported landlord opportunities
Core modules

Six modules. One connected prospecting system.

Each module has a distinct role, while the property, campaign, follow-up and recorded outcome remain connected across the wider workflow.

Map

Explore on-market, off-market, sold and let property data across the postcodes available to your branch. Use supported signals, history and filters to decide where to focus.

ProspectOS Map showing postcode-scoped property intelligence for estate agents
Outcome

Build a more relevant shortlist before deciding how to act.

Explore the Map feature

Automations

Apply repeatable campaign rules to supported property signals, using automatic or review-required execution.

ProspectOS Automations showing controlled campaign rules and review workflows
Outcome

Keep appropriate prospecting activity moving without removing team oversight.

Explore the Automations feature

Landlords

Connect supported ownership information with property and portfolio context, then organise relevant lettings prospecting activity.

ProspectOS landlord and property context for lettings prospecting
Outcome

Build a more structured landlord-opportunity workflow.

Explore the Landlords feature

Pipeline

Give selected opportunities and incoming enquiries an owner, stage, follow-up, valuation pathway and recorded outcome.

ProspectOS prospecting Pipeline showing opportunities, follow-up and valuations
Outcome

Keep activity connected after the first campaign or enquiry.

Explore the Pipeline feature

Studio

Create reusable A4 letters, A5 postcards and written campaign templates for manual sends, automations and follow up activity.

ProspectOS Studio showing branded letter and postcard campaign templates
Outcome

Keep approved campaign creative ready and consistent with the agency's brand.

Explore the Studio feature

Insights

Compare recorded campaign, postcode, competitor, cost and outcome information to understand what may deserve to be repeated or changed.

ProspectOS Insights showing recorded campaign, postcode and outcome reporting
Outcome

Make better-informed decisions about future prospecting activity.

Explore the Insights feature
Campaign journeys

Build follow-up journeys around supported property signals.

The examples below illustrate how a configured journey could use send, wait, condition and review steps. Exact triggers, timings and conditions depend on the selected setup and released functionality.

Illustrative journey examples
TriggerSignal detected
SendA4 or A5
WaitPause
ConditionCheck
EndFinish

Long listing nurture

Maintain relevant follow-up with selected long-listed sellers.

Trigger
Listed with competitor
A4
Introduction letter
Wait
Wait 6 weeks
Condition
If still available
A4
Seller tips letter
Wait
Wait 4 weeks
Condition
If available or reduced
A5
Call to action postcard
Create follow up

Automated does not mean uncontrolled. Journeys can use automatic or review-required mode, supported by postcode checks, duplicate-send protection, wallet controls and own-listing eligibility checks.

Campaign engine

Targeted letters and postcards, connected to the property context.

Move beyond generic leaflet drops by using supported property and postcode context to select the audience, prepare the campaign and organise what happens next.

Build campaigns around daily-updated property activity, landlord opportunities, local market activity and postcode priorities. Use Studio templates, merge property details, queue sends for review, automate repeat journeys and connect every campaign back to Pipeline and Insights.

A4 letters
A5 postcards
Written templates
Merge tags
Manual sends
Automated journeys
Review queues
Pipeline follow up
Performance tracking
Targeting rule
Property signalPrice reduction
PostcodeSW11
Price range£400k to £600k
TemplateMarket shifted
A4 Letter
Dear Homeowner,
We noticed recent activity in your area. Your property type is in high demand right now.

If you are considering a move, we would be happy to share a clear view of current demand and value.
Book a free valuation
A5 Postcard
Your market just moved.
Prices in SW11 are up this month. It may be the right time to review your position.
Discuss with us
Template selected
Safety checks passed
Queued for review
Performance tracking active
WhatsApp Assistant · In development

A planned conversational layer for supported patch information.

The ProspectOS WhatsApp Assistant is planned to help authorised users review supported property signals and prepare next actions away from the desk. ProspectOS will remain the system of record, and material changes will still require the normal permissions and confirmation process.

9:41●●●●●
P
ProspectOS
Planned experience
What changed today in SW11?
There are 3 price reductions and 2 back to market listings in your area.
ProspectOS Go · In development

A planned mobile companion for working away from the desk.

ProspectOS Go is being explored as a mobile field assistant for agents working across their territory. Final availability and supported actions will depend on product release and account entitlement.

Review supported patch information

Review supported property and market information across postcodes available to the user.

Access saved opportunities

Access selected or saved opportunities while working away from the desk.

Continue work in ProspectOS

Open the relevant ProspectOS workflow to review or prepare the next action.

Designed with the Prospecting Workflow

Review supported information in the field and continue work in ProspectOS.

9:41●●●●●
Your Patch
SW11 · 8 opportunities
⚙️
📉
🏠
📉
🏠
14 Belgravia Terrace, SW11
Price reduced • 3 days ago
£475k
Platform layer

Set ProspectOS up around the way your agency works.

Account controls, resources and supported expansion options help agencies manage territory, users, permissions, spend and adoption around the core prospecting workflow.

📚

Learn and improve

Give the team access to supported guidance, walkthroughs and resources for using ProspectOS effectively.

ResourcesGuidesVideosFAQsPlaybooks
🔧

Expand your system

Add supported postcodes, branches, templates and available add-ons as the agency grows, subject to plan and entitlement.

ShopAdd onsPostcodesBranchesTemplatesWhatsApp
⚙️

Control the platform

Manage users, permissions, spend, settings and workspace preferences from the appropriate account or user controls.

Account controlsPermissionsWalletsUser settingsDashboards
Control

Automated does not mean uncontrolled.

Manual and automated campaign activity can use the same territory, recipient, review, permission and spend boundaries.

Postcode-scoped

Territory

Activity is limited to the postcodes available to the active branch.

Branch-controlled

Organisation

Keep branch territory, users, templates, spend and reporting appropriately separated.

Own-listing safety

Protection

Eligibility checks help prevent campaigns being sent to properties the agency already represents.

Review mode

Approval

Place qualifying matches into a review queue before campaign activity progresses.

Spend controls

Budget

Use wallets, configured limits and campaign controls to manage activity and cost.

Duplicate protection

Safety

Configured cooldowns help prevent repeated contact during the branch’s selected period.

Attribution tracking

Reporting

Connect recorded sends, engagement, valuations and outcomes so performance is easier to evaluate.

Patch Walkthrough

See how the modules work together across your own patch.

Book a Patch Walkthrough and follow the journey from property and competitor intelligence to controlled campaign activity, Pipeline follow-up and performance reporting.

30 min
Walkthrough
Relevant
Your Postcodes
No setup
Required

We will use a relevant postcode to demonstrate the Map, a campaign workflow, Pipeline and Insights in one connected session.

Book my Patch Walkthrough
Step 1 of 2Secure