ProspectOS Cookie Policy

ProspectOS is a trading name of PROSPECTOS LTD, a private limited company registered in England and Wales under company number 11491234.

Registered office

Email: hello@prospectos.co.uk

In this Cookie Policy, “ProspectOS”, “we”, “us” and “our” means PROSPECTOS LTD trading as ProspectOS.

© 2026 ProspectOS. All rights reserved. Made for UK estate and lettings agents.

This Cookie Policy applies to the ProspectOS website and any related landing pages, tools, calculators, forms, resources or online services that link to this policy. This may include:

• The ProspectOS public website.
• Demo booking pages.
• Contact forms.
• Patch checker tools.
• ROI calculator tools.
• Prospecting blueprint questionnaires.
• Blog, resource and guide pages.
• Paid advertising landing pages.
• Website analytics and advertising tracking.

This policy explains:

• What cookies are.
• What similar technologies are.
• Why we use them.
• What types of cookies and tags we use.
• Which third party tools may be involved.
• How you can manage your choices.

Cookies are small text files that are placed on your device when you visit a website. They help websites remember information about your visit, such as:

• Whether you have accepted or rejected cookies.
• Which pages you viewed.
• How you arrived on the website.
• Whether you completed a form.
• Whether you returned to the website later.
• Your browser or device preferences.

Cookies can be set by the website you are visiting or by third party services used by that website.

In this policy, when we refer to “cookies”, we also mean similar technologies that store information on your device or access information from your device. This may include:

• Tracking pixels.
• Tags.
• Scripts.
• Local storage.
• Session storage.
• Device identifiers.
• Browser identifiers.
• Link tracking.
• Advertising conversion tags.
• Analytics tracking code.

We use the word “cookies” in this policy to keep the wording simple.

We use cookies and similar technologies to:

• Make the website work properly.
• Keep the website secure.
• Remember your cookie choices.
• Understand how visitors use our website.
• Measure website performance.
• Understand which marketing campaigns generate enquiries.
• Improve landing pages, forms and resources.
• Measure demo bookings and form submissions.
• Show relevant advertising on platforms such as Google, Meta and LinkedIn.
• Build remarketing audiences where permitted.
• Prevent the same advert being shown too often.
• Improve our marketing and sales funnel.

We group cookies into the following categories.

Strictly necessary cookies are required for the website to work. They may be used for:

• Page loading.
• Security.
• Fraud prevention.
• Cookie consent management.
• Remembering your cookie choices.
• Form functionality.
• Session management.
• Website availability.

These cookies do not require consent because they are needed to provide the website or service you have requested.

You can block strictly necessary cookies in your browser, but parts of the website may not work properly.

Analytics cookies help us understand how visitors use the website. They may tell us:

• Which pages are visited.
• How long visitors spend on each page.
• Which buttons or links are clicked.
• Which forms are started or completed.
• Which pages cause visitors to leave.
• Which traffic sources produce enquiries.
• Whether the website is working properly across devices and browsers.

We may use analytics tools such as Google Analytics.

Analytics cookies are not strictly necessary. We will only use them where you have accepted analytics cookies through our cookie banner or preference centre.

Marketing and advertising cookies help us measure and improve paid advertising. They may be used to:

• Measure advert clicks.
• Measure demo bookings and form submissions from adverts.
• Attribute enquiries to campaigns.
• Build remarketing audiences.
• Show relevant ProspectOS adverts on other websites or platforms.
• Limit repeated advertising.
• Understand the performance of campaigns on Google, Meta and LinkedIn.
• Improve advertising targeting.

We may use advertising tools such as:

• Google Ads conversion tracking.
• Google Tag Manager.
• Meta Pixel, including Facebook and Instagram advertising tracking.
• LinkedIn Insight Tag.
• Other Google marketing tags.
• Other advertising or conversion tracking tags added through our tag management system.

Marketing and advertising cookies are not strictly necessary. We will only use them where you have accepted marketing cookies through our cookie banner or preference centre.

Functional cookies help improve the website experience. They may be used to:

• Remember preferences.
• Remember form progress where enabled.
• Remember display settings.
• Support embedded content.
• Support live chat or help tools where used.
• Improve usability.

Some functional cookies may be strictly necessary, depending on what they do. Others will only be used where you have accepted them.

We may use Google Analytics to understand how visitors use the ProspectOS website. Google Analytics may collect information such as:

• Pages visited.
• Events triggered.
• Time on site.
• Device type.
• Browser type.
• Approximate location.
• Traffic source.
• Form and conversion events.
• Engagement events.

Google Analytics helps us understand which pages, resources, campaigns and tools are useful to visitors.

We do not use Google Analytics to intentionally identify you by name. However, Google may process online identifiers, such as cookie identifiers, device information and IP related information.

Google Analytics will only run where you have accepted analytics cookies.

We may use Google Tag Manager to manage website tags.

Google Tag Manager helps us control when different tags fire, including analytics, conversion and advertising tags.

Google Tag Manager itself is a tag management system. The tags deployed through it may include cookies, pixels, scripts or other tracking technologies.

Tags managed through Google Tag Manager may include:

• Google Analytics tags.
• Google Ads conversion tags.
• Google Ads remarketing tags.
• Form submission tracking.
• Click tracking.
• Event tracking.
• Other Google marketing or measurement tags.

Non essential tags will only run where you have accepted the relevant cookie category.

We may use Meta Pixel and related Meta advertising technologies to measure and improve advertising on Meta platforms, including Facebook and Instagram. Meta tracking may help us:

• Measure advert performance.
• Record website visits from Meta adverts.
• Measure form submissions and demo bookings.
• Build remarketing audiences.
• Show more relevant ProspectOS adverts.
• Understand which campaigns generate enquiries.

Meta may process information such as your IP address, browser information, page views, button clicks, form events, cookie identifiers and other online identifiers.

Meta advertising tracking will only run where you have accepted marketing cookies.

We may use the LinkedIn Insight Tag to measure and improve advertising on LinkedIn. LinkedIn tracking may help us:

• Measure LinkedIn advert performance.
• Understand which business audiences engage with ProspectOS.
• Measure demo bookings, form submissions or other conversion events.
• Build remarketing audiences.
• Improve LinkedIn campaign targeting.

LinkedIn may process information such as page visits, URL information, IP address, browser information, device information, timestamps and LinkedIn cookie identifiers.

LinkedIn advertising tracking will only run where you have accepted marketing cookies.

We may use other tracking technologies from time to time for analytics, advertising, conversion tracking, user experience, security or website performance.

Where these technologies are not strictly necessary, they will only be used where you have accepted the relevant cookie category.

We will update this Cookie Policy where we introduce material new tracking technologies.

The exact cookies used may change depending on how our website, analytics tools, advertising platforms and tag manager are configured.

The table below lists common examples of cookies and technologies we expect to use. We will update this table after each material tag audit.

Some third party platforms may change cookie names, durations and purposes. We will take reasonable steps to keep this policy accurate, but the live cookies on your device may vary depending on your browser, device, consent choices and the third party platforms used.

When you first visit our website, you should see a cookie banner or preference tool.

You can choose whether to accept or reject non essential cookies.

You may be able to choose between categories such as:

• Strictly necessary cookies.
• Analytics cookies.
• Marketing cookies.
• Functional cookies.

You can change your choices at any time by using the cookie settings link on our website, where available.

If a cookie settings link is not visible, you can contact us at hello@prospectos.co.uk.

We will ask for your consent before using non essential analytics, advertising, remarketing or tracking technologies.

You can withdraw your consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

If you reject or withdraw consent for analytics or marketing cookies:

• The website should still work.
• We will not use non essential analytics or marketing cookies on your device.
• We may not be able to measure your visit, form submission or advert interaction in the same way.
• You may still see ProspectOS adverts, but they may be less relevant or less accurately measured.

Most browsers allow you to manage cookies through browser settings. You may be able to:

• Delete cookies.
• Block all cookies.
• Block third party cookies.
• Clear cookies when you close your browser.
• See which cookies are stored.
• Control site permissions.

Browser controls are separate from our cookie banner. If you block all cookies in your browser, some parts of the website may not work properly.

Some cookies and tags are provided by third party platforms.

These platforms may process personal data in accordance with their own privacy policies and terms.

Third party platforms may include:

• Google.
• Meta, including Facebook and Instagram.
• LinkedIn.
• Analytics providers.
• Advertising platforms.
• Tag management providers.
• Conversion tracking providers.

We recommend reading the privacy and cookie information provided by those platforms.

Some cookie and tracking providers may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will take steps designed to protect it in accordance with UK data protection law.

This may include relying on adequacy regulations, standard contractual safeguards or other lawful transfer mechanisms.

Cookies and similar technologies may collect or involve personal data, including:

• IP address.
• Online identifiers.
• Cookie identifiers.
• Device identifiers.
• Browser information.
• Approximate location.
• Website behaviour.
• Referral source.
• Advert interaction.
• Form conversion events.
• Page views.
• Clicks and scroll activity.

For more information about how we use personal data, please read our Privacy Policy.

Cookie retention depends on the cookie type and provider.

Some cookies last only for your browsing session. Others may remain on your device for longer unless you delete them or change your browser settings.

We aim to avoid keeping cookie based information for longer than reasonably necessary for the purpose for which it was collected.

We may update this Cookie Policy from time to time. We may update it when:

• We add or remove cookies.
• We change analytics or advertising tools.
• We change how our website works.
• Laws or regulatory guidance change.
• Third party providers change their cookies or tracking technologies.

When we update this Cookie Policy, we will update the “Last updated” date at the top of this page.

For questions about this Cookie Policy, our use of cookies or your cookie choices, contact:

Email: hello@prospectos.co.uk

Company number: 11491234

Registered in: England and Wales

Trading name: ProspectOS

© 2026 ProspectOS. All rights reserved. Made for UK estate and lettings agents.